Published on 11 June, 2026
Drench Trade has expanded its partnership with Fix Radio, increasing its presence across the UK's only national radio station dedicated exclusively to tradespeople.
Following the success of sponsoring Record of the Week on The Bald Builders Breakfast Show, Drench Trade is now extending its support to additional on-air features, including Clive Holland's popular Pub Lunch Quiz, alongside a broader advertising campaign across the station.
The expanded partnership forms part of Drench Trade's ongoing commitment to supporting and engaging with the trade community. By increasing its presence on Fix Radio, the brand is able to connect with more of the plumbers, bathroom installers, builders and other skilled professionals who help bring bathroom projects to life every day.
Fix Radio has established itself as a trusted companion for tradespeople across the UK, reaching more than 800,000 trade listeners. The station's unique focus on the construction sector makes it a natural fit for Drench Trade and its growing trade customer base.
As Beyond Retail continues to grow its trade offering, partnerships such as Fix Radio help strengthen awareness of Drench Trade while supporting the professionals who keep the industry moving.
Trade customers can learn more about Drench Trade and create an account to access exclusive discounts, dedicated support and specialist bathroom products.
Find out more and listen to the promo.