Published on 18 March, 2026
Launched in March 2026, Toasty builds on the success of Only Radiators while expanding a focus towards design-led heating and offering a broader product range that’s perfect for modern homes.
This rebrand reflects both the evolution of the category and our ambition to make heating products easier to discover, understand and buy online.
Building on a strong foundation
Only Radiators established itself as a trusted online destination for radiators, heated towel rails and underfloor heating, serving homeowners and trade professionals across the UK.
With the launch of Toasty, we’re retaining the same experienced team and operational structure while introducing a refreshed brand identity and significantly expanded product offering.
A wider heating category
In addition to radiators and heated towel rails, the new site introduces expanded ranges including electric heating, valves, accessories and smart heating elements and underfloor heating systems, alongside carefully curated designer products aimed at style-conscious homeowners and interior designers.
We’re launching with more than 355 new products, focusing on design, performance and accessibility - and there’s plenty more to come.
New brand partnerships
Alongside our own fantastic new range of Toasty-branded products, we’ll also introduce carefully selected brand partnerships, chosen for their quality and product selection, including: Carisa, bringing architecturally distinctive radiators and towel rails and Heat Mat, providing electric underfloor heating solutions
These additions strengthen Toasty’s position as a destination for both functional and design-led heating products.
Continued commitment to customers
For existing customers, the transition from Only Radiators to Toasty has been designed to be seamless.
Customer accounts, order histories and customer service support have all been carried across to the new brand, ensuring continuity while the business introduces its expanded offering.
Trade support
Toasty continues to support installers and professionals through its Toasty Trade programme, offering:
- sitewide trade discounts
- dedicated account management
- bulk and bespoke quoting
- fast delivery and easy returns
Looking ahead
The launch of Toasty represents the next phase of growth for Beyond Retail’s heating category.
With a stronger brand identity, broader product range and continued investment in supplier partnerships, we aim to position Toasty as a leading online destination for design-focused heating solutions.
Come and see for yourself: www.toasty.co.uk.